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Question: Discuss about the Cloud as Datastorage Platform. Answer: Introduction It is widely known that retail industry is under several pressure due to the overgrowth of online shopping all over the world. Many of them are declaring bankruptcy and closing their shops. However some retailer have seen growth despite encountering similar circumstance. As their old legacy technology is not helping them cloud can offer a way to discover the potential of big data analytics to understand customer requirement better. The investment in cloud computing is rapidly growing from 4 billion to 15 billion dollar in last year (Bradford, Earp Grabski, 2014). Eliminating legacy data storage systems Storing data is not a problematic, the challenge is to store data securely and reliably so can be analyzed and revealed powerful insight for better decision making and stay up to date (Gupta, Seetharaman Raj, 2013). Another issue occurs as the amount of data is to be store such as customer data, product and supplier data also business systems data. Issues facing with the legacy storage system are following- Cost efficiency- maintaining a storage system is highly costly as the hardware and software needs to replace time to time for increasing amount of data and updated sorting systems. Lack of Understanding for proper store and analyze vital information huge amount of knowledge is needed. Old systems are also critical to handle as they may run on backdated specs. Vulnerabilities- the security is one of the main aspect of a good storage system. The lack of updated patches in old legacy systems may lead to risk of being compromised and in worst case data loss. Consolidating existing data There are two factors to focus about consolidating data, first one is why it is required and second how it can obtain by using cloud. Requirement cloud Benefits To centralize, manage and greater access to data and growing availability of cross agency information results in more effective decision making. Security is also a likely to increase through store the data in an efficient manner. In old legacy system the capital investment is high for getting a critical security infrastructure. Accessibility is needed to increase in both direction to store and retrieve the same information Cloud is the key to achieve this goals as its provide variety of reasons as follows- Cloud ensures cloud solutions such authorized personal access across the organization. Cloud will surely improve the data center consolidation efforts. The service provider can also guarantee maximum efficiency, effectiveness over time and active monitoring. Using cloud to consolidation data will enable the accessibility of data as it can be access from anywhere. Easy and Fast access Cloud based model offers flexibility of easy and fast access as the data can be accessed from anywhere by proving proper authorization. By having a reliable and fast data storage solution it will be easy to process data quickly and extract the accurate data. It also helps to take advantage of big data analyst to effectively reach consumers expectation (Liu et al., 2014). It is essential for industry to understand what their current system can handle. According to this retailers need to integrate cloud to ensure they are gaining insights quickly (Xu, Chang Zhou, 2013). In cloud services organizations does not need to concern about third ta storage and maintaining directly as the service provider will ensure the data security and monitoring. Settings up owner for data According to Dan Gray, as argued in Data Ownership In The Cloudtheactual ownership of datain the cloud may be dependent on the nature of the data owned and where it was created (Deshpande et al., 2015). Data ownership in cloud is a critical issue determined by both company policies and government regulations. A user can get full ownership depending on data policies and how they sort the data in the cloud. However In the event this does not happen, authority has to arrange for instances of third-party contact and violation of complete privacy. Hence authorities need to rethink the existing business strategy. In short, as a cloud services client, it is essential to pay attention about the details of contract when signing with the provider and realize the laws under which the provider operates. Reducing existing the cost of data management Cloud technology has been the desired key due to the cost at which the services are delivered, as they are usually much lesser when matched toin-house set-ups (Kumar, Adlakha Mukherjee, 2016). An industry can save lot of their capital cost investment as they do not need to invest on managing, purchasing and update hardware and software. This automatically cuts down on hiring employees who would execute these duties in an in-house location. References Bradford, M., Earp, J. B., Grabski, S. (2014). Centralized end-to-end identity and access management and ERP systems: A multi-case analysis using the Technology Organization Environment framework.International Journal of Accounting Information Systems,15(2), 149-165. Deshpande, A. A., Hendrix, K. D., McFaddin, H. S., Narayanaswami, C. (2015).U.S. Patent Application No. 14/502,568. Gupta, P., Seetharaman, A., Raj, J. R. (2013). The usage and adoption of cloud computing by small and medium businesses.International Journal of Information Management,33(5), 861-874. Kumar, A., Adlakha, A., Mukherjee, K. (2016). Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization.Industrial Management Data Systems,116(8), 1418-1444. Liu, C., Chen, J., Yang, L. T., Zhang, X., Yang, C., Ranjan, R., Kotagiri, R. (2014). Authorized public auditing of dynamic big data storage on cloud with efficient verifiable fine-grained updates.IEEE Transactions on Parallel and Distributed Systems,25(9), 2234-2244. Xu, J., Chang, E. C., Zhou, J. (2013, May). Weak leakage-resilient client-side deduplication of encrypted data in cloud storage. InProceedings of the 8th ACM SIGSAC symposium on Information, computer and communications security(pp. 195-206). ACM