History Of Taj Hotel Tourism Essay

History Of Taj Hotel Tourism Essay The Company was incorporated in 1902 and it opened its first hotel, The Taj Mahal Palace Tower, Mumbai, in 1903. The Company then undertook major expansion of The Taj Mahal Palace Tower, Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. From the 1970s to the present day, the Taj Group has played an important role in launching several of Indias key tourist destinations, working in close association with the Indian Government. The Taj Group has a philosophy of service excellence which entails providing consistently high levels of personalized service and innovative means of improving service quality. The Taj Group has been active in converting former royal palaces in India into world class luxury hotels such as the Taj Lake Palace in Udaipur, the Rambagh Palace in Jaipur and Umaid Bhawan Palace in Jodhpur. In 1974, the Taj Group opened Indias first international five star deluxe beach resort, the Fort Aguada Beach Resort in Goa. In 1980, the Taj Group took its first step internationally by opening its first hotel outside India In 1984, the Taj Group acquired under a license agreement each of The Taj West End, Bangalore. During the 1990s, the Taj Group continued to expand its geographic and market coverage in India. In 2000, the launch of the 56 acre Taj Exotica, Goa and the Taj Hari Mahal in Jodhpur were completed. In 2003, the Company celebrated the centenary of the opening of its Flagship hotel, the Taj Mahal Palace Tower, Mumbai. In 2005 the Company acquired on lease The Pierre, a renowned hotel in New York City, to enter the luxury end of the developed hotel markets internationally . Introduction Of Taj Hotel The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asias largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an additional 15 international hotels in the Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia. Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities. Service Segmentation By Taj Hotel IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the worlds most discerning travelers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories. Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences Taj Exotica is our resort and spa brand found in the most exotic and relaxing locales of the world. The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centered around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings. They offer Indias first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Upper Upscale Hotels (full-service hotels and resorts) provide a new generation of travelers a contemporary and creative hospitality experience that matches their work-hard play-hard lifestyles. Stylish interiors, innovative cuisine, hip bars, and a focus on technology set these properties apart. The Gateway Hotel (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travelers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger (economy hotels) is IHCLs revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travelers who value simplicity and self-service. Taj Hotels also promise a whole new experience of tranquillity and total wellness, through Jiva Spas a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being. Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminated by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience. Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. Taj Sats Air Catering Ltd., the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; Indias premier business house; we; at Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with our shareholders, customers, vendors and others. We promote corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes we promote include reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. We at Taj have the unique scope and opportunity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry. A majority of our community projects are focused around extending our key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. We are fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, reuse and recycling of key resources. Vision The Taj Group of Hotels commits itself to the overall improvement of the ecological environment, which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate.Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities.We will partner and engage with our environment through EARTH: Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. EARTH( Enviornment Activities) In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness Renewal at Taj Hotels) this year. Implementing schemes such as the Gangroti Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asias largest group of hotels to commit to energy conservation and environmental management. EARTH has received certification from Green Globe, the only worldwide environmental certification program for travel and tourism. The Taj began a century ago with a single landmark The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Companys history is integral to Indias emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy. Taj Hotels has joined the internationally-recognised Green Globe benchmarking and certification system as an extension of its existing environmental policies. Taj Hotels has long recognised that as a leader it has an important contribution to make and a responsibility to demonstrate to others how they can be part of the fight against climate change. Corporate Governance Taj has been practicing good Corporate Governance even before Securities Exchange Board of India (SEBI) made it a mandatory requirement from 2001. Out of more than 5000 companies listed with the Bombay Stock Exchange the Company is categorized as an A Group Company which group comprises only 200 companies and the criteria for selection is based on Market Capitalisation, Liquidity, Industry Representation, Listed History and track record of Compliance. Being a TATA group Company, the Company goes beyond the mandatory requirements of Corporate Governance and conducts business in a fair and transparent manner. It maintains good investor relationships and endeavors to deliver to investor consistent quality services. Customer facilities Taj Hotel Exotica Resort Spa Maldives, is an exclusive, private and romantic island resort lush with tropical plants and encircled by clear blue waters of one of the largest lagoons of the Maldives. Taj Hotel Exotica Resort Spa Maldives spreads idyllically along a pristine beach and the serene lagoon. The award-winning resort, now re-launched, seamlessly extends the magic of the islands blessed natural beauty in its design even as it offers the finest contemporary luxuries and services. Taj Hotel Exotica Resort Spa Maldives offers 59 Rooms and 3 Suites. All the rooms are completely refurbished and redesigned. 90% of the accommodation is built over water and 10% is on the beach front. The rooms offer infinite views of the Indian Ocean. Taj Spa, an authentic Indian spa, offers a range of signature wellness experiences. A choice of gourmet cuisine, water sports, and recreation make for a complete and exclusive destination. Room Facilities Air Conditioned Satellite Television International Direct Dial Telephone Private Bathroom Hairdryers Mini Bar Safe Deposit Box 24 Hour Room Service Coffee/Tea Making Fac High Speed Internet Access Coffee/Tea Making Facilities Hotel Facilities Travel Desk Doctor On Call Laundry Service Concierge Desk Luggage Storage 24 Hour Front Desk Postal/Parcel Service Currency Exchange Counter Baby Sitting Service(On Request) Airport Shuttle Service(On Request) Dining Entertainment 24 Degress Equator Bar In Villa Dining The Deep End Sports Leisure Spa Water Sports Fitness Centre Billiards/Snooker Tables Meeting Facilities Business Centre SWOT Analysis Strengths:- The group has enormous power and strengths, which ma kes it the best and competitive, some of them are: It consists of 57 properties in 40 locations across India and 18 international hotels. Its stylish variety of hotels like; Taj exotica, Taj safari, The gateway hotels, Ginger hotels, Jivas spa etc. Its effective and efficient management techniques and staff. Its brand name. The presence of Taj Hotels, Resorts and Palaces in various countries like United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. Securing management contracts at Palm Island, Jumeirah in Dubai,Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan. The various initiatives taken like; rollout of CustomerFeedback System, Tata Business Excellence Model, IT initiatives, Ginger hotels etc. Weakness Taj hotels being such a big brand, has a lot of advantages but every big company faces some odds and so does Taj. Some of its weakness; Its hard to maintain such a huge chain of subsidiaries and there are more chances of mishaps in management. Its huge competitors like Oberoi, Leela, Oriental, ITC etc are also providing same facilities and thus it becomes a weakness for Taj hotels. Its very costly for the Indians to afford the tariffs and service charges set by Taj hotels. Thus, they loose a major part of their market share. They need a lot of investment. As Taj hotels is a popular group, it is always in the eyes of the terrorists, as taj has already faced such an incident. Therefore, it proves to be a weakness some times, to be so popular. Opportunities The Group is poised strategically to take advantage of the following situation: In the backdrop of a healthy economy having its positive fallouts on the Tourism Sector leading to rapid growth in markets in India, South Asia and key gateway cities in source-market destinations. Rapid expansion in both International and Domestic destinations, with top-of-the-line Luxury, Leisure and Business properties. Meeting growing demand in the budget and mid-market segments. Extending the product portfolio into related offerings viz. luxury residences, wildlife lodges and health spas. Threats The threats identified by the Group are related mainly to the markets in which the Group operates and general factors related to the tourism industry. Significant among these are: Cheaper international airfares, increasing affordability of travel to International destinations, especially South East Asia, Europe and Australia. Growing presence of international hospitality chains competing in the Luxury and Business segments, to meet excess demand situation. Appreciating Indian Rupee vis-à  -vis the US Dollar, resulting in lower realisation on foreign exchange earnings. Slowdown of international demand resulting in reduction of revenues. Future Strategies Urban Sanctuaries Luxury Weekends from the Taj City Escapes Island Escapes Rejuvenate with Jiva Christmas and New Year breaks Some more developments in progress are: TAJ opens its 5th hotel in Bangalore Taj Coromandel presents ANISE No Room for the Ordinary advertising campaign Taj Residency Bangalore unveils Jiva Spa Heritage Nature Walk At The Taj West End, Bangalore Bhairo,The Stunning New Rooftop Restaurant At Taj Lake Palace, Udaipur Intoxicating Bhutanese Bath At Taj Tashi, Thimphu, Bhutan Two More Taj Safari Lodges Will Open In 2009 Taj Values PEOPLE DIVERSITY, INTEGRITY RESPECT PASSION FOR EXCELLENCE EXCEED EXPECTATIONS INNOVATION SENSE OF URGENCY ACCOUNTABILITY SOCIAL RESPONSIBILITY JOY AT WORK People are our greatest asset and the key to our success. We respect diversity of people, ideas, cultures and honor the value of individuals in a team. We believe in perfection to achieve excellence. We continuously improve processes to surpass global benchmarks. We succeed by exceeding expectations of all stakeholders and protecting the interest of our shareholders and playing by the rules. We encourage innovation, embrace change and support growth through knowledge and learning. We accept responsibility and deliver on promises with a sense of urgency and agility. We commit to improve the quality of life of the communities we serve and our concern for the environment by returning to society what we earn We recognize and respect each other in all interactions and set the example for our guests, business associates and colleagues. We encourage a fair environment that supports equal opportunity to attract, develop and retain the best talent and endeavor to have fun too. Taj Promises At the Taj Group, our commitment to service excellence is rooted in our two guiding principles called the Four Steps of Service and the Taj People Philosophy. One of our key priorities is to empower our people to deliver on our legacy of impeccable service. Four Steps of Service: 1. A warm and sincere welcome. Use the guest name, whenever possible. 2. Fulfill guest needs and provide anticipatory service. 3. Defect free products and services. 4. Fond farewell using the guest name, whenever possible. Taj People Philosophy The Taj People Philosophy displays our commitment to and belief in our people. We see Talent Management as the most important sustainable competitive advantage in the future. You are an important member of the Taj family. We endeavor to select, retain and compensate the best talent in the industry. We reward and recognize quality customer care based upon individual and team performance. We commit to providing you with opportunities for continuous learning and development. We abide by fair and just policies that ensure your well-being and that of your family, the community and the environment. We commit to regular and formal channels of communication, which nurture openness and transparency. We strongly believe that you are the Taj. Key Initiatives Ginger Hotels IHCL is in the process of rolling out its Smart Basics hotels, under the brand name Ginger. The first prototype has been launched in June 2004 in Bangalore, with roll out being planned in a number of cities and towns subsequently. These hotels will cater to the economy or value for moneysegment and being predominantly domestic clientele based, are far less prone to fluctuations than the luxury and upscale segments. In the long run, this segment will help in derisking the current revenue stream of the company. Brand Architecture IHCL is in the process of clearly defining the product and service standards in order to have consistency across properties under each brand. This will help in further enhancing the brand value of Taj. Product Upgradation IHCL continues to invest in renovation and relaunch of key / brand defining properties. In the last financial year IHCL upgraded rooms at the Taj Mahal Palace Tower, Mumbai and Taj West End, Bangalore The lobby and public areas of Taj Lake Palace, Udaipur and Rambagh Palace, Jaipur were also renovated to provide a luxurious sense of arrival. The Sea Lounge and Harbour Bar at Taj Mahal Palace Tower, Mumbai was relaunched, while a new Vietnamese restaurant Blue Ginger was opened in Taj West End, Bangalore The renovated products and the new outlets were very well received in the market. The renovated rooms at Taj Mahal Palace Tower, Mumbai and Taj West End, Bangalore have emerged as the price leaders in the respective cities. In the coming year IHCL intends to open a number of FB outlets by celebrity Chefs with international cuisine. In the upscale segment, the properties are being relaunched to be at par with international level upscale hotels. The rooms at Taj President, Mumbai, Ta j Residency, Bangalore, Jai Mahal Palace, Jaipur and Taj Holiday Village, Goa are being renovated and relaunched. Service Excellence In the last few years IHCL has undertaken a number of steps to significantly enhance service levels to be in line with the best in class. IHCL has constantly benchmarked itself with the key international luxury chains and strived to raise the bar. IHCLs service excellence philosophy, has at its core, delivery through our people, processes and culture. IHCL has taken a number of steps to provide highly personalized service to the discerning customer, including butler services in its luxury properties. In order to take care of the entire stay experience, IHCL has also completely revamped its Concierge services. The Centers of Excellence have been strengthened considerably to train staff to meet the exacting standards of a truly luxury hotel. Tata Business Excellence Model (TBEM) will play a significant role in raising the bar of service provided. The TBEM has been rolled out in all the three hotel divisions and will be rolled out to the international properties also. Tata Business Excellence Model (TBEM) In order to intensify the drive for Business Excellence, IHCL conducted Internal Assessments based on the Tata Business Excellence Model for Luxury, Leisure, Business SBUs as well as for Taj SATS Air Catering Limited. The Luxury Division has also applied for External Assessment, which is to be facilitated by Tata Quality Management Services. Based on the External Assessment (2003) feedback report and the feedback from the Internal Assessment, action plans to improve processes which finally impact the overall organizational effectiveness, have been drawn out and worked upon. Some of the key initiatives deployed across key hotels of the Taj group in the year 2003-04 are: Rollout of the Customer Feedback System The CFS was launched in November 2003 and has taken root in 30 hotels across Taj group. It is the primary and sole customer feedback system of the group. Till date, the system has clocked around 12,000 pieces of customer feedback. The feedback from all sources gets recorded and aggregated and analyzed to improve the service quality in areas of concern at each of the hotels. Feedback is not restricted to only guest difficulties (complaints) but also consists of compliments and suggestions. The feedback would ultimately be used for product planning as well. IT initiatives From a situation in 1999 where there was limited IT application, Taj group has today achieved domestic leadership in deploying IT to leverage its competencies and is rapidly approaching benchmarks set by international highly regarded chains. The first three phases of implementation of the IT strategy included putting in place the physical infrastructure across the Taj Group and getting customer relationship applications to ride on this physical infrastructure, with a view to enhancing customer services through customer information and recognition systems and better inventory management. Some of the key IT initiatives being under taken by IHCL are Orion, a comprehensive back office system, implementing Revenue Management system, Interactive TV Systems and National Call Center. Competition A Tata company shall fully strive for the establishment and support of a competitive, open market economy in India and abroad, and shall cooperate in efforts to promote the progressive and judicious liberalisation of trade and investment by a country. Specifically, a Tata company shall not engage in activities that generate or support the formation of monopolies, dominant market positions, cartels and similar unfair trade practices. A Tata company shall market its products and services on its own merits and shall not make unfair and misleading statements about competitors products and services. Any collection of competitive information shall be made only in the normal course of business and shall be obtained only through legally permitted sources and means. Direct Competitors: 1. Oberoi Hotels 2. Oriental Hotels 3. ITC Welcomgroup 4. Hotel Leela etc. Potential Target market : The upper class of the society is targeted. i.e. the richer people in the society. Their fares or tariffs are high as the luxuries provided by them are also standard and 5-star. Thus, this is in context to the Indian branches of Taj Hotels. STRATEGY: Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj. Taj brand is playing an increasing role of driving revenues Taj group plans to add around 12 Hotels in the next 3 years . Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names. MARKETING STRATEGY A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment. There was a proliferation of the Taj Presidency hotels not only in new cities, but also smaller towns. The action plan is more opportunities, adding to and complementing the brand. INNOVATIVE MARKETING SERVICES: STAY A BIT LONGER- If a customer book 2 nights or 3 with Taj hotels, then they surprise to customer with a complimentary nights stay at select hotels. EARLY BIRD OFFER- Say at any of Taj properties ranging from modern business hotels to idyllic beach resorts to authentic Rajput palaces, 10 days in advance and avail the Early Bird Rate to enjoy savings of 20% over our Best Available Rate (BAR). SUITE SURPRISES Book between 1-4 nights in Taj Suites and enjoy a free nights stay. Luxury at the Taj isnt only about indulgences, but advantages. Book 1, 2, 3 or 4 nights in our majestic Suites, featuring impeccable interiors and classic style, and enjoy a complimentary nights stay. TAJ SAFARIS are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings. They offer Indias first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. TAJ AIR, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. BUSINESS EDGE At the Taj, business is not just unconventional, but valuable. Alongside the quintessential fusion of business and pleasure, you will also enjoy unbelievable savings and benefits on our traditional hospitality and exceptional service that are sure to leave you pleasantly surprised.   Breakfast for two (single/double same rate) Hotel Credit of Rs 2000/- per stay against FB, laundry, or spa (where spa services are available) KEY SUCCESS FACTORS Technology related:-Used of advance technology in hotel premises. Manufacturing- related: High utilization of fixed assets. Quality control know-how. Serving customer according to their specification. Distribution-related: Presence of hotel chain at various places. A strong network. Marketing related: Breadth of product line and product selection. Personalized customer services. A well-known and well-respected brand name.

The Discovery Essay

‘The Discovery’, by J. C Squire describes a historical event: Christopher Columbus’s ‘discovery’ of the New World on his 1942 expedition across the Atlantic Ocean which initiated the process of Spanish colonisation. The poem has gone by several names including ‘The Caravels, ‘Sonnet’ and ‘There was an Indian’. John Collings Squire (J. C Squire) (1884-1958) was a British poet, writer, historian, influential literary critic and editor of the post WW1 period. He was also a leading poet of the Georgian period. The poem is a simple sonnet; made up of two quatrains and a sestet. The rhyme scheme is abab, cdcd, efegfg. The rhyme creates a steady, forward-moving motion similar to the movement of the waves and the inevitability of the oncoming Spanish vessels reaching the shore. The poet uses simple language and imagery which mirror the uncomplicated life of the Indian from whose perspective this historical event is retold. The discovery of the New World is often related from the perspective of the Spanish colonisers of the 15th and 16th centuries. Squire also reminds us that this was a two-fold discovery as the indigenous Americans discovered a new world of their own. The phrase, ‘an Indian’, in the first stanza lends a sense of anonymity to the identity of the Indian who witnesses the arrival of Columbus. The indefinite article (an) allows us to believe that this Indian represents all Native Americans. The opening line is reminiscent of a folktale. This style suggests a mythologizing of this historical event, infusing it with an element of magic. One might also believe it to be an example of the oral tradition of legends told among Native Americans. Like other Indians, the Indian in the poem ‘had known no change’. His life consisted of gathering shells; a simple way of life that belonged to an old civilisation for which this discovery was sure to be a shock. The alliteration of ‘s/sh’ in the line ‘†¦ along a sunlit beach. Gathering shells’ depicts the calm, serene and uninterrupted life of the natives. He ‘strayed content’ almost aimlessly, along a ‘sunlit beach’, in no rush to go about his simple life. The presence of dawn symbolises the dawn of a new era in the life of the Indian. We are reminded that historical records show that the event occurred at dawn. Light also symbolises knowledge and discovery for both the Spanish and the Indians. The caesura in the third line ‘He heard a sudden, strange commingled noise’ effectively draws our attention to the abrupt change in this tranquil picture. The caesura evokes a sense of confusion in the atmosphere which was once silent but is now filled with an unfamiliar noise. This is created through the use of alliteration and hard consonants. The Indian’s reaction in the last line of the first stanza ‘looked up: and gasped for speech’ indicates how amazed and speechless he was. The caesura in line four ‘Commingled noise: looked up; and gasped for speech’, also denotes the abrupt actions and reactions of the Indian man. The second stanza is linked to the first stanza by means of a further explanation for the sudden change in the first quatrain. The poet evokes the Indian’s tone of amazement and wonder at the appearance of the ‘huge canoes’ that appear ‘by magic’. The idea of magic evokes a contrast between the two civilisations; the superstitious, tribal beliefs of the natives versus the more advanced scientific beliefs of the Spanish. The poet also evokes the serene, tranquil and undefiled setting and one of confusion which is emphasised by the impressive image of these unnatural and unfamiliar sea vessels on the water. The Indian is unfamiliar with these large ships. In fact, he can only describe them in terms of what he already knows, for eg. ‘huge canoes’ and ‘not one oar’. The Indian’s tone of awe is audible even though the poet does not give him a voice. Perhaps, this is to further emphasise the domination and oppression of the Spanish colonisation of the Native Americans stamping out their voice, culture and traditions. The images used in the stanza are simple yet vivid as can be seen through the image of the ‘Bellying cloths’ and ‘Fluttering coloured signs. The second quatrain is stylistically interesting because the poet is conscious of the different perspectives: that of the Indian man who tries to describe these unfamiliar objects by adapting them to those he is familiar with, and that of the reader who has a knowledge of history and immediately recognises the Indian’s attempt to describe the billowing sails, fluttering flags and ‘clambering crews’. The alliteration of the letter ‘k’ sound in the last line of the second stanza ‘And fluttering coloured signs and clambering crews’, reminds us of the confusion and cacophony created by the sailors as they prepare to land. The third stanza, the ‘sestet’, begins with the conjunction ‘And’, linking it to the previous stanzas. There is now a Volta as the focus shifts to the Indian’s reaction to the caravels. There is an even greater use of caesura which creates an abrupt and staccato rhythm which might reflect the fear that has overcome the Indian, maybe his accelerated heartbeat too. The Volta between the second and third stanzas is also evident in the rhyme scheme which suggests the inevitable, impending conclusion to this sighting as the caravels ‘Slant to the shore, and all their seamen land’. The final stanza draws a clear contrast between the native, who is ‘naked’ and ‘alone’ and the numerous sailors disembarking ‘Columbus’ doom-burdened caravels’. The Indian’s nakedness suggests his primitive lifestyle and his defencelessness. The Indian reacts ‘in fear’ and drops his shells. This symbolises the fall of the native civilisation; his face turns white and he also kneels behind a stone. He stares at this monstrous sight and ‘did not understand’ the full impact of what was unfolding before his eyes. The poet’s intention is to make the contrast between the Spanish and the Indian evidently clear and simple to the reader, in order to draw our attention to the other side of the story which is rarely told in history books. This is emphasised by the choice of perspective for the poem. The image of ‘Columbus’ doom-burdened caravels’ is a powerful one, suggesting a grimly mocking or cynical tone because these caravels symbolise the beginning of the corruption of old civilisations. The final image of the sailors landing on shore is ominous, adding to the heaviness that weighs upon the reader’s knowledge of what will inevitably follow. The poem ends abruptly as the poet does not need to tell us anything else due to the readers’ knowledge of what happens next which has been documented in the history books.

John Steinbeck s Of Mice And Men - 1732 Words

Bailey Hayes 21 September 2015 AP English Journal A 1.) John Steinbeck- Of Mice and Men Of Mice and Men by John Steinbeck has a very entertaining hook. The first paragraph had a really engaging tone, I could easily image the setting. I definitely wanted to keep reading. Right off the bat, I could tell the subject of the book would be about the two men traveling to find work during a tough time. They are going through the hardships of eating one can of beans for dinner, trying to get along with each other, and mainly keeping the peace. The two main characters are George and Linney. They are two adult men, George is the dominant, level headed one, very small and limpy; then there is Linney who is childlike and big in stature. The first part of the book was really calm, when the setting was being described. When it got to the main characters, the tone started to rise more, and was kind of tense. I really liked the book, it was interesting because usually I don’t like when authors go on and on about the setting, but in this book it really went well and tied into the following event. It was refreshing not being overpowered by the setting description, and the use of dialogue. One of the only things I didn’t prefer about the first part if the story was the use of their language. It’s really hard to understand the text and still try to figure out what they mean when a character says: â€Å"An’,† or â€Å"foun’.† (247) 2.) Alice Walker- Meridian Meridian by Alice Walker, had a veryShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. 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The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella O f Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. 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He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

Healthcare Systems And The Healthcare System - 939 Words

With every civilian in an industrialized country there is people who get sick, and or injured. When they get injured or sick they need medical attention and healthcare. A healthcare system is defined as ‘A health system, also sometimes referred to as health care system or healthcare system, is the organization of people, institutions, and resources that deliver health care services to meet the health needs of target populations.’ With that help usually comes with a big bill for the services provided. Most civilians can’t afford that bill because it is costly. With the first health reform in fifty-years making its way across our country it is of question compared to other healthcare systems in other countries. A healthcare system is in the implementation process to which has gotten the name of ‘ObamaCare.’ It is the Patient Protection and Affordable Care Act (PPACA), or Affordable Care Act (ACA) for short. The ACA was signed into law to reform the heal th care industry by President Barack Obama in 2010 and upheld by the Supreme Court in 2012. The goal of ObamaCare is to give more American civilians affordable, good healthcare insurance. This will also try to decrease the amount of health care spending in the United States. Its secondary goal is to make affordable healthcare better, and at a better quantity. They want healthcare to be faster and more productive while being cheaper for everyone. This are paid for through taxes and subsidies and other reforms throughout theShow MoreRelatedHealthcare Systems Of The Healthcare System Essay1541 Words   |  7 PagesHealthcare business comprises of various systems that focus to address the needs of clients and patients who entirely rely on the services of these facilities for prevention, treatment, and cure of diseases. Some of these systems include home health care, hospice care, and palliative care and assisted living. 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The information technology has the potential to improve the healthcare system by reducing the costsRead MoreHealthcare Systems And The Healthcare System1554 Words   |  7 PagesThe predominant healthcare system problems in America should be conceptualized from the perspectives of the healthcare organization administrators inclusive of the people with business skills as well as he althcare providers. The issue of crisis in healthcare organizations is highly complex, and the researcher is mainly focused on unearthing the use of public relations in addressing the complex health crisis events in the United States’ current healthcare system and to offer recommendations for theRead MoreHealthcare Systems And The Healthcare System1762 Words   |  8 PagesAbstract: The US healthcare is an unstable system, even with the recent implementation of the Affordable Care Act the need to improve several components of this act, prevent it from being the model of universal healthcare which is needed for our nation. Systematically, our healthcare system has been led by insurance payers and big pharma and not by what is best for the patients/consumer. There are many variables which contributed to the challenges within our current healthcare system, the centralizationRead MoreHealthcare And The Healthcare System Essay1835 Words   |  8 PagesIt is said that a healthy nation is a wealthy nation. Healthcare is an important concern for every government as people get ill, accidents happen, emergencies arise and the health institutions are needed to diagnose, manage and treat the different types of ailments or diseases that may arise. The healthcare industry is divided into several areas in order to meet the health needs of anyone and everyone. All over the w orld, the healthcare structures are different to accommodate specific needs of theRead MoreHealthcare Systems Vs. Healthcare1241 Words   |  5 PagesIntroduction There is a variety of healthcare systems around the world that have similar features but also many differences. The purpose of this paper is to compare various components of healthcare systems in Australia and the U.S and reveal strengths and weaknesses in both systems. United States Capitalism, entrepreneurialism, individualism, and belief in technological and scientific advancement have shaped the U.S healthcare system and still impact how health services are provided to the AmericanRead MoreThe American Healthcare System Is the Healthcare System Broken?2906 Words   |  12 PagesThe American Healthcare System Is the Healthcare system in America really broken? If is broken how and why it broken is and can it be fixed? Two simple questions, without a simple answer to either. In this paper were going to try and answer these questions and a few other important questions about the healthcare system in our country. The paper is broken up in to three sections. In section one, we will discuss the problems with the American Healthcare system and we will try and clear upRead MoreHealthcare System2638 Words   |  11 PagesThe U.S. health care system is the subject of much differentiating debates. On one side we have those who argue that Americans have the â€Å"best health care system in the world†, pointing to our freely available medical technology and state-of-the-art facilities that have become so highly symbolic of its system. On the hand we have those who criticize the American system as being fragmented and inefficient, pointing to the fact that America spends more on health care than any other country in the worldRead MoreHealthcare Systems Vs. Australian Healthcare System1471 Words   |  6 PagesThe following paper is based on the differences between two healthcare systems in two different countries, these systems are the Australian healthcare system which is Medicare, and Englan d’s National health system which is known as the NHS. Starting with the organizational structure of the NHS, it is basically an umbrella organization that comprises of four regional branches, in particular, NHS (England), NHS Scotland, Health and Social Care in Northern Ireland and NHS Wales. The financing for allRead MoreHealthcare Systems And The United States Healthcare System Essay1483 Words   |  6 Pages Abstract   Universal Healthcare sounds appealing, but it actually lowers the quality and quantity of healthcare services that are rendered to patients, thus downgrading the healthcare system as a whole.   Not having to pay, with everyone having coverage leads to longer wait times for medical service and many people overusing health care services. Implementation of Universal Healthcare in the United States would lead to a detrimental crippling of the nation’s health system. For those countries that